Michelle subler5/1/2023 ![]() So that’s why I always love writing tests because the final product, you don’t know, it may be the writers byline but you don’t know how much it’s been edited. ![]() And when I looked at it was the clips that you wrote were where we had spent – this is daily newspaper – we spent hours editing that stuff. ![]() When I was going out to lunch and I saw that she was putting it together and I was thankful actually that she was putting her portfolio together because she wasn’t that great of a writer. There were the days of clips, and she had it in her hatchback trunk. I saw a writer’s portfolio, one of the reporters portfolios. So that’s kind of the basic thing that I get into.Īnd I actually have a story from when I was working as an editor at the newspaper. So it’s helpful to just get that additional perspective in it on a basic level from that and then to take your ideas in writing to that next level to go through from it. I know what I’m writing about, but an editor doesn’t know what I’m thinking as I’m writing it. I’m like, “Oh yeah.” I thought I’d put everything in there. I’ve answered everything!” And then, my editor will have a question. And as writers, sometimes we can get into our own heads, and I often do this where I’m like, “I’ve answered all the questions. You have the business audience and you have the general readership so to speak from it.īut the editor’s job is to polish the piece and make sure that it serves the audience. In content marketing, you’ve got two different audiences. And I think that’s where the ultimate goal is. And the whole goal of an editor is to make the piece better in the end for the reader or the viewer if you’re doing scripts or something like that. And obviously I’m also a writer, so I’ve had the experience of an editor. So I think editing is important for a variety of reasons. So why do you think – I’ve asked people in the questions if they think editing is important – why do you think editing is so important?ĪG: I’ll be interested to read some of the answers from that. Let’s start here with a couple of questions before we get into the super fun part we’re going to do. Our question of the day is: What are the benefits of working with an editor? Why do you think it’s important? Or maybe why you don’t think it’s important. Fortunately, I was actually editing, and it wasn’t just some weird thing in high school.ĪS: So if you’re just joining us, we’re talking today about editing. Hi Ann!Īnn Gynn: Hey Amanda! Yes, I got the nickname in high school so I was destined, I guess, for the whole career.ĪS: They just knew. So I think it’s very fitting that she is joining us today. She is the owner of G Force Communication. Don’t have access to an editor? Ask your kids! (No really, ask them.)Īmanda Subler: I’m so super excited today to have Ann Gynn, who edits our Content Marketing Institute articles.Editing and proofing are not the same thing.On the latest episode of Ask the CMI Team, Ann grabbed her red pen and sat down with Amanda Subler. She takes a story and makes more powerful. Ann Gynn serves as editor, and we love her. That’s not the case at Content Marketing Institute. These common misconceptions lead writers to fear editors.
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